How to Choose a Coffee Roast
Roast labels can sound complicated, but choosing coffee does not need to be. Start with the flavor experience you prefer.
For a softer, brighter cup
A lighter profile can be a good fit if you enjoy a more delicate cup with a brighter character.
For balance
A medium profile usually sits between brightness and deeper roasted flavor. It is often an approachable choice for everyday coffee.
For a deeper cup
A darker profile emphasizes deeper roasted character and a fuller, more intense taste.
The BRAVON lineup
BRAVON Smooth is our lighter profile, Original is our balanced medium roast, and Bold is our darker, fuller option. Extra Power is a separate higher-caffeine Arabica and Robusta blend for customers specifically looking for that product style.